Tips & Resources
Callbacks: Media Pitching Tips from the Pros
PROLOGUE: As a media coach, I’m often asked about pitching the media. Most people, including myself, seem to dread it. Maybe it’s that there is no instruction booklet and we weren’t taught about it in school. Or maybe it’s that even when you have a fantastic pitch, often times all you hear back is crickets…
Read More“Food is Fashion!” Putting Your Best Fork Forward
PROLOGUE: Are you familiar with the NPD Group, Inc.? It’s a leading global market research company. It was founded in 1967 and provides market information and advisory services to help companies make better business decisions. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD offers consumer panel and retail…
Read MoreFood & Props 101: On-Camera Tips for Effective Visuals
As a media coach I get a lot of questions about using food and props on TV and video segments. This is the first in a series of “How-To” videos on media and communications skills.
Read MoreWho Plays YOUR Supporting Role? Check Out these RD B2B Services!
We all need supportive friends and family to help us on our way. It’s a sign of strength and intelligence to seek out that support and to leverage it! But that support does not need to be limited to just family and friends. If you’re looking for that secret ingredient in your recipe for success…
Read MoreWant to Be an Expert Communicator? Here’s a Showcase of Real Life Examples from the Pros
Excellent communication starts with being clear, concise and compelling. And memorable, meaningful messages need to have what I call the “OOOh! Factor” – they need to be Organized, have some Originality to them, and make your audience say “Oh! I get it! I can do that!” I’ve been collecting clips and examples of dietitians in…
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