A Follow Spot on Neva Cochran – Keep Her in Your Sightline!
PROLOGUE: I was introduced to Neva at a conference by fellow RDN and friend Angela Lemond. She said, “You two have to meet!” It may sound corny, but I knew instantly that we were “soul sisters”! We have many similar views and passions about food and nutrition. We hit it off immediately and the more…
Read MoreSupermarket and Social Media Superstar
PROLOGUE: I met Leah back in early 2001 after we both started working as supermarket RDs. We were part of a small group of dietitians who were hired to work with various retailers across the country as part of a new wave of grocery store nutrition programs. Following in the footsteps of a few very…
Read MoreHeadlines & Deadlines: Toby Amidor is Write On Target
PROLOGUE: I met Toby at a recent nutrition conference and was immediately struck by how down to earth and easygoing she is. I was familiar with her work and her brand, but eager to talk with her and get to know her better. I hope you enjoy reading this interview as much as I did…
Read MoreLeading Lady – A Pioneer for Dietitians in Communications
PROLOGUE: Kathleen Zelman is certainly one of the most well-known RDs in the field – if not the most well-known. Highly visible to both the public and her peers, she has earnestly and effectively embraced nutrition communications. I have only recently had the opportunity to sit down with Kathleen and get to know her and…
Read MoreWant to Be an Expert Communicator? Here’s a Showcase of Real Life Examples from the Pros
Excellent communication starts with being clear, concise and compelling. And memorable, meaningful messages need to have what I call the “OOOh! Factor” – they need to be Organized, have some Originality to them, and make your audience say “Oh! I get it! I can do that!” I’ve been collecting clips and examples of dietitians in…
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